Who We Are

Ready Set You empowers college students to confidently land fulfilling first jobs through personalized coaching and support.

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At Ready Set You, our mission is to empower college students to successfully navigate the job search process with confidence, clarity, and purpose. We equip our clients with the skills, knowledge, and tools to navigate the job market, showcase their unique abilities, understand their value, and secure rewarding and fulfilling first jobs that set them up for long-term success. We are committed to alleviating the stress and anxiety of the job search process, and making a positive impact on the lives of our clients and their families.

A Bit About Us

Donna Serdula founded Vision Board Media in 2009 and Dionne Carrick joined the company in 2012. Since then, they have been working with executives, entrepreneurs, and professionals, witnessing the job market and business landscape change significantly. Despite the availability of technology and AI, job searches have become more difficult than ever before.

As parents who both have young adult children navigating job search, Donna and Dionne realized how difficult the job search process can be, even for those with extensive backgrounds in executive branding and job search. With this realization, they founded Ready Set You in 2017 and are committed to making the process less grueling and laying out a tried and true method that works. Their mission is to empower students and young professionals to recognize and tap into their unique skills as they embark on their careers.

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Career Branding
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Job Search Roadmap
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Networking Strategy
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Career Coaching

Founders

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Donna Serdula

Co Founder

Donna Serdula is a multi-faceted entrepreneur, author, speaker, and influencer who has made it her mission to empower people to transform their lives and achieve their dreams. As the pioneer of LinkedIn profile optimization, she founded LinkedIn-Makeover.com over a decade ago and has since worked with over 8,000 executives, entrepreneurs, and professionals to bring dynamic brand storytelling to the masses.

 

Donna's leadership as the founder and president of Vision Board Media, a professional branding company, has helped individuals and companies across industries to tell their unique story on LinkedIn and beyond. Her vision is rooted in the power of connection and consulting, with a focus on infusing the global marketplace with diverse, brilliant people and products. An in-demand speaker and media figure, Donna has been featured on prominent outlets such as Business Insider, Wall Street Journal's Market Watch, and SiriusXM Radio's Wharton Business Radio, among others.

 

She has presented keynotes and workshops for a wide range of clients, including Comcast NBCUniversal, Columbia University, and GSK. Donna's passion for empowering people extends beyond her work in branding and entrepreneurship. As the author of two editions of LinkedIn Profile Optimization FOR DUMMIES and the host of the podcast Dream Big with Big Dreamers, she encourages individuals to dream big and pursue their aspirations with confidence. With over a decade of experience in sales, marketing, and business operations in corporate America, Donna brings a wealth of knowledge and expertise to her work. She lives in Pennsylvania with her husband and two sons, and is committed to giving back to the community, including providing her digital products free to active duty and veterans.

 

Donna is a proud graduate of Rosemont College located in Bryn Mawr, PA. She graduated cum laude.

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Donna Serdula

Co Founder

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Dionne Carrick

Co Founder

Client management and building relationships are the cornerstones of Dionne Carrick’s career. She sharpened these skills as a broker during her 12+ years at Marsh & McLennan, Inc., a Fortune 500 global insurance and risk management firm.

 

Joining Vision Board Media in 2012 as a Branding Specialist, Dionne partnered with clients to build online narratives that vibrantly captured their expertise and transformed their digital footprint. A highly organized multi-tasker with exceptional people skills, Dionne carved out a position as General Manager. Today, she oversees every facet of Vision Board Media’s operations.

 

Dionne is a skillful connector who gets results. Often the first point of contact for potential clients, Dionne has inspired thousands of people around the world to engage Vision Board Media to tell their professional stories, expand their online presence and build their brand. By always matching the right client with the right Branding Specialist, Dionne continues to earn the trust of the entire 30-member team. As co-founder of Ready Set You, Dionne again brings her passion for investing in people – empowering students and young people to recognize and tap into their unique skills as they embark on their careers.

 

Dionne received her MA in Corporate and Public Communication from Seton Hall University and a BA in Communication from William Paterson University. She lives in New Jersey with her husband, daughter and two sons.

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Dionne Carrick

Co Founder

Meet the Team

Her professional background encompasses 10+ years of counseling, coaching, consulting, and training experience.

Audra Hammer Ross

Certified Professional Career Coach & Strategist who inspires and enables clients to discover their purpose and passion

Ellen Sears

He enjoyed a long and successful career in the corporate world of Information technology, including executive sales and marketing positions as well as general management responsibilities, which make him uniquely positioned to help companies and individuals brand themselves successfully.

Carmen Lobis

Carrie Christiano is a certified resume writer and career coach with a background in corporate recruiting, having worked extensively with Fortune 500 companies in North Carolina’s Research Triangle Park area. She holds a bachelor's degree in Speech Communications from Tulane University and has partnered with the DoD and other agencies to assist military personnel with the transition to civilian life.

Carrie Christiano

Award-winning speaker and leader. Distinguished Toastmaster (DTM), National Speakers Association. Amazon Best-selling Business Author: Published 6 books and is currently a banking executive.

Tom Dowd

With a diverse background in writing for healthcare, technology, operations, finance, energy, and nonprofit industries, Amanda has written over 30 books and specializes in resumes that impress decision-makers.

Amanda Brandon

News Mentions

Our Career Launchpad

Our boutique service offering that provides the full scope of services you need to start your career with a bang! This is how you set your first impression and embark upon your career empowered, confident, and ready!

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Career Launchpad

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The tools you need to accelerate your career! Your career journey starts and ends with YOU. Launch your career with the tools and confidence you need to land a position that is right for you!

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Invest in your future - it's never too early to set yourself up for success!

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